Bright & White
Find new patients through digital marketing
Bright and White Dental Spa, a high end private dental practice was looking to capitalise on their website to find new patients for their higher end services like teeth straightening, implants and root canal.
Tried techniques like Google AdWords were no longer delivering the results they once yielded and a lead generation strategy setup was proving to be unsuccessful.
Our key challenges lay within keyword optimisation, social media marketing and new patient lead generation through bespoke digital strategy.
SEO-Optimised Web Content
Social Media Management
We became the marketing team.
We rolled up our sleeves and went to town on keyword research, developing a list of keywords which could draw traffic to the site organically (we mean traffic that has not been paid for – not to be confused with pesticide free fruit). Once we had the research, the foundation of our strategy had been established.
We dissected the Bright and White website and separated the conversion offer pages from the general dental services pages, optimising each page as per our research and updating the offers. By reviewing over a years’ worth of AdWords campaigns, we were able to perfect our strategy by optimising ads and reducing spend whilst also introducing social ads.
A key component of our solution was founded in SEO, we targeted search engines by introducing a content plan which weaved a series of blogs surrounding our dental services around a core set of keywords strengthening each dental service one campaign at a time. Within each blog, we enabled lead generation through cleverly placed CTAs directing to a relevant offer.
“Midas Digital have been a great ally in navigating the maze of digital marketing. Yogesh and his team have a hands on, communicative approach that generates growth, knowledge and insight. No longer do the dashboards of Google analytics, Hubspot or Twitter terrify us. Instead we are greeted with transparent results and road map towards an ever expanding community of patients.” – Matthew, Bright & White Dental Spa, London
Increase in Page Views
Increase in site traffic and new patient enquires.
After a series of intensive SEO campaigns, we took charge of AdWords campaigns for Bright and White Spa and experienced a steady increase in leads. Site traffic increased in the first three months by a whopping 52%.
Now, site traffic is great, but as you know the metric businesses often need to sustain growth is conversions. Our treatment specific campaigns enjoyed a conversion rate of 34% in total. From updating the website to researching specific locations for a leaflet drop, whatever support the practice needed, we were able to provide.