Why a Responsive Website is a MUST when it comes to SEO

by | Sep 2, 2015 | Marketing Strategy

What Is SEO?

SEO stands for Search Engine Optimisation, the principle of ensuring your site appears as high as possible in organic (non-paid) search engine results and improve rankings in search engines, such as Google and Bing.

To achieve this, many aspects of a site should be optimised, from meta tags, which describe to search engines what a page is about, to the way other sites link to you on the web.

A very important aspect is the quality of your content. The better the quality the more visits. Therefore, if more people like your content, more people will become frequent visitors and engage with your content.

TIP: Dont’t forget to use Keywords in the H1 tags of your web page to allow Google search algorithms to crawl your site effectively and help you nail the top spot.

What Is Responsive Design?

The approach to creating sites that provide an optimal viewing and interaction experience, regardless of the device the user choses to use.

This is mainly due to the screen size but is not limited to it. Examples include the resizing of text, alternative navigation methods and minimising data usage required to access your site.

responsive_design

It’s All About User Experience

The internet is an ever evolving landscape and for the last few years it has been moving towards responsive design realm.

More and more people everyday use their smartphones as their primary gateways to the web. According to a recent study by Global Web Index 80% of internet users own a smart phone, making up a substantial share of the market that should not go unnoticed.

These are not the usual users, they are a new breed including people on the move, with very little time to spare and screens of all different shapes and sizes. By developing a site tethered to the needs of these consumers ensures a greater market reach for your brand.

Only One Website To Worry About

Prehistorically, the approach has been to develop one site for Desktop and One site for Mobile devices,It is fairly obvious that creating and maintaining a single optimised site is better in the long run since taking care of a two different sites at the same time is:

  • Resource intensive,
  • Costly and inefficient.
  • Double the amount of bugs.

Another not as obvious fact, is that by only having a single optimised website, you only have to worry about SEO for one website address. This is important concept of design, as smartphones utilise a separate Google search ranking algorithm.

TIP:  Just because a desktop site of a company ranks high via a desktop search doesn’t automatically mean that the mobile site will rank just as well for the same search via other devices e.g smartphones!  

This issue becomes even more crucial when you consider that mobile searches will overtake desktop searches in the near future.
With a single responsive site there is no need to worry what devices people search from. Also Google promotes responsive websites because they provide a better user experience than sites that are not designed with various screen sizes in mind.

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