7 Must-Read Emerging Trends on the State Of Inbound Marketing in 2015 (New Research)

by | Oct 13, 2015 | Inbound Lead Generation

Exclusive Report:

Designing marketing plans for the coming year can be difficult at times, so we are sharing exclusive findings from new research on the “State of Inbound 2015″ report as well as a FREE download.

This marks the 7th year in a row this exhaustive survey of marketers and sales professionals has taken place across 4000 companies in 150 countries.

We are not stopping at only sharing a copy, we are summarising the key highlights throughout the report in this article.

Exclusive Report: The State of Inbound 2015

7 Most Important Takeaways

3 out of 4 marketers across the globe prioritise an inbound approach to marketing.
Both inbound and outbound marketers rank paid advertising as the #1 most overrated marketing tactic.

Proven marketing ROI unlocks budget. But you have to be tracking ROI in the first place, which not everyone is doing.

Leading marketers recognise that inbound is a long game. Both past success and past failure with inbound correlate with an inbound marketing budget increase.

Inbound is the preferred marketing strategy regardless of the company type. B2B, B2C, nonprofit — everyone’s implementing inbound tactics.

Inbound campaigns achieve higher ROI than outbound. This holds true across different company sizes and budgets.

Establishing a Marketing-Sales service level agreement (SLA) leads to higher ROI. The presence of an SLA also correlates with budget and staff increases.

Emerging Trends in 2015

Demonstrating ROI is the #1 challenge marketers face.

With budgets now being correlated to returns on investments (ROI), the best-in-class marketers admit that inbound efforts achieve a higher ROI, regardless of firms’ sector or size.

Proving a demonstrable return on marketing spend was the most oft-cited challenge across companies of different size and focus, and securing more budget to allocate toward ROI-generating activities was next in line.

Finding the right technologies and managing a website were understandably a larger concern for small companies fighting to reach the growth phase.

According to the report, companies that rely on inbound marketing campaigns are 3x more likely to observe higher ROI than companies that still commit to outbound marketing.

Increasing leads and conversions are top of the Priority List.

Probably the most surprising fact described by the report is that “companies are worried about increasing leads and conversions, but not the cost of doing so”.

Apart from engaging with potential customers, companies find that proving ROI is of particular concern.

According to the data, if the return on investments is tracked from the beginning, companies are 6x more likely to increase their marketing budgets for the next year.

Inbound Marketing Statistics

Instead of fighting for space, as marketers did in the pre-internet era, nowadays they wish to draw attention and convince the viewer to interact.

Most of them use marketing automation software that can track efforts with accompanying metrics and tend to look at their marketing metrics 3+ times a week.

Not only does this give marketers a better understanding of how their marketing strategy interacts with people, but it also allows them to tweak it, in case something does not go according to plan. Quick to spot, Quick to respond!

Inbound marketing is not considered a new concept anymore, with more and more companies practicing it every year. In fact, it is the most popular marketing strategy, as 3 out of 4 marketers across the globe choose it over outbound marketing, due to lower costs and higher ROI.

Based on the data provided by the 4000 respondents, it’s safe to conclude that if applied properly, inbound marketing strategies will positively contribute to the success of your company.

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