Why Your Business Needs An Inbound Marketing Strategy
A good inbound marketing strategy takes time, skills and experience every step of the way to develop and implement, making the hiring task even tougher.
It all starts with the development of a strategic plan. Once your initial inbound marketing plan has been completed, you need to be frequently blogging; producing premium content and landing pages to generate leads; following up with leads; designing email automation campaigns that convert leads into sales opportunities; engaging with prospects via social media channels and constantly optimising the entire process, so that you are getting the best results possible, within your budget.
For most companies, Using Inbound Marketing is a relatively new concept, have a look over this infographic and see how you can create content your audience craves.