Going Inbound For Property Investment Specialists
It is widely acknowledged that Inbound Marketing For Property Investment Specialists produces far better results than its traditional counterpart, or as we call it, outbound marketing.
This article will lay down the fundamental principles behind a successful inbound approach for your property investment firm.
Analyse Your Current Situation
First of all, you need to analyse where you currently stand.
In order to unleash the full potential of your inbound marketing strategy you must have a well-defined brand that sets you apart from your competitors.
A well rounded inbound marketing strategy is built on the basis of constant review and refinement on what’s working and what’s not.
Have a look over your current marketing situation, see what is working and what is not and then focus on what your investors find more appealing about your firm.
Create Property Investor Personas
Investor personas (or buyer personas) are representations of your ideal prospect that assist in the strategy and execution of a more targeted marketing campaign.
Put yourself in a property investor’s mindset and ask the following questions to help build an accurate representation of their personality, interests and goals:
- Who do they report to? Who reports to them?
- What are their biggest challenges?
- How do they prefer to communicate?
- How do they receive information?
- What publications or blogs do they read?
Create a Blog
At the heart of inbound marketing is content creation. Set up a blog for your firm and start writing about the property investment market and everything else you think might be of use to your audience.
By doing so and sharing your content on social media, you will attract visitors to your website and they will start moving through the conversion funnel.
Develop an Editorial Calendar
A calendar is the easiest way to stay organised. This will be the game plan (based on inbound principles: Attract -> Convert -> Close -> Delight) that will dictate “what” you share and “when” you share it.
This should also include a detailed approach including specific content that moves your audience from one part of the funnel to the next.
Put together a calendar and determine the time you have to devote to content creation every week and stick to it.
You can begin by listing a wide range of topics specifically tailored to your buyer personas.
Remember to set dates as to when you want these topics to be posted on your blog.
Divert Traffic to Your Website
Now that you have created set up your goals, created investor personas, a blog and a campaign calendar, it’s time to divert all those readers towards your website.
Do so by building various landing pages where you offer something in return for the person’s email address and other information about themselves.
After your blog and website begin to attract a significat steady flow of visitors, it is time to make any necessary adjustments to your landing pages, calls-to-action and content to further optimise them.
These are just the basics of an inbound marketing campaign and there are many others that we discuss in-depth in our other blogs.