Marketing Components Property Companies Need

by | Dec 17, 2015 | Marketing Strategy

While a simple marketing plan can be created using the basic principles of inbound, there are plenty of other factors that can be included to form a comprehensive strategy that will maximise your ROI.

style=”text-align: left;”>In this blog, we will highlight just how you can further optimise inbound marketing to maximise investment potential.

Nurture Your Leads and Transform Them Into Investors

Although this may seem like an obvious one, it is crucial to understand that converting a website visitor into a customer does not end with them clicking submit on one of your landing pages.

 Creating an effective and efficient campaign means considering what happens after an investor presses the submit button on your landing page.

This is where marketing automation comes into effect and helps you develop the leads generated by your content, nurturing them from early stage leads to Marketing Qualified Leads (MQLs).

Not sure what marketing automation is? Marketing automation refers to a set of processes and tools that can be used to communicate on a large scale with your leads, whilst also moving them down the sales funnel to ultimately make an investment.

It’s vital that you take the time to get it right from the beginning!

Segment Contacts for Better Communication With Investors

Seg-ment-a-tion is your friend, before you start creating emails, think about who your leads are and how you wish to follow up with them.

Distinguish Similarities and Differences between the leads based on their buyer persona.

Can you divide them into separate groups? Once you’ve determined these segments, you can proceed to developing your contact strategy.

Content is Key When Engaging Investors

When deciding what type of content to use, use the research you have produced on each segment, you can then tailor your content to a specific segment and begin nurturing segment specific leads to reach your goal.

Once you know your goals for each segment, start mapping out your contact strategy but keep in mind that any content shared should be insightful, inspiring and distinguishable to keep the potential customer engaged.

Measure and Refine

Measuring the results of your campaign is as important as creating it. Utilise analytics such as key KPIs: e.g. conversion rates, visitor numbers, email open and click rates so you can adapt your approach accordingly. Inbound marketing campaigns can produce impressive results once all the cogs are turning smoothly in favour of your goal. Keep your campaigns focused and at the end of it all, you can analyse the results and use them to improve any future plans.

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