How to Design a Perfect Social Media Strategy for Your Business [INFOGRAPHIC]
It’s not often, we see a business that’s created a social media strategy that ticks all the boxes and perfects the art down to a ‘T’, more often than not, many find the whole concept a bit overwhelming.
The use of a dedicated team devoted to your social channels is not a luxury that everyone has. Leaving it down to you to create a sensible and straightforward plan that fits your, goals and resources. easy, I hear you say!!
As easy as it can sounds, Creating a Social Media Strategy is something you shouldn’t overthink, here are some straightforward methods you can use to comfortably design a clever social media strategy for your business that will give you results, and I don’t just mean the odd like and share.
Define Your Target Audience
Before you even start thinking about posting anything, you should map out your buyer personas, e.g. age, gender, occupation, location, including what interests they may have. Put more simply, a buyer persona is a representation of you ideal customer.
Think about their challenges and how your services can help them overcome these, your posts should actually resonate with your target audience’s challenge. So mapping out a persona is crucial as it allows you to create content that engages your ideal customer.
Creating Engaging Content
If you haven’t already, you need to start blogging, having an arsenal of fresh and engaging content is a pinnacle to your strategy. Create content that educates and informs your audience, focusing on their challenges and placing yourself as a thought leader in your industry.
All prospects have questions about your services, by taking note of these, you can use those questions you hear from your prospects and create a short list of topics to write about.
Don’t stop at just blogs, though! By creating downloadable resources such as eBooks,eGuides and Whitepapers that educate your audience on their problems, you increase the chance of doing something magical!.
So what’s so magical about content offers? Well, they help increase the level of engagement you have with a potential new customer. People are likely to share your content if it resonates with challenge they may be facing – this is a great way of extending your reach organically!
Using The Right Channels
Not everyone can sustain a constant and regular post cycle across all your social media platforms, so picking the right ones for your business is essential. Use your research on your target audience to understand which social platforms they use most and use an approach that follows suit.
It’s not easy to build a large following base, or build a highly engaged audience, even the juiciest oranges take time to grow … the beginning may be slow but with the right strategy your social networks will flourish.
TIP: It’s better to have one highly engaged audience on a social network than be struggling on all networks!
Review, Revise, Refine
By creating a plan a month ahead and by rigidly sticking to the posting schedule you can quickly assess which post mix is working best for you.
To achieve an efficient system that encompasses the review and refinement of your social media strategy, it’s important to create a content calendar for social publishing.
Map out when you’ll post, how often and what content you’ll publish – but more importantly, plan ahead.
When analysing your data, it’s easy to get carried away with the vast array of variables associated with social media, but don’t get bogged down, focus on critical areas that are both measurable and in-line with your plan.
If your LinkedIn insights show that posts on a specific topic gained attention, do more of them! If your Facebook analytics show that infographics are being shared more than text-based content, build more of them! The key is to act on the insight and revise the plan.
Sometimes businesses forget why social media can be so effective, the simple truth is that it allows you to drive visitors to your site and increase engagement with the content you produce.
So assess how much site traffic is being driven to your site or blog from social media, an easy way to optimise this is to
- Tap into social discussion streams and monitor “key words” being used in conversations.
- Join the appropriate discussion groups on Social Media channels.
- Analyse keywords used in your Blog.
Review your reports regularly and refine your tactics accordingly, here are the three key statistics you should keep track of:
- Follower Count
- The amount of interactions you’re shared content is getting
- Site or Blog visitors arriving at your website directly from social media
Success doesn’t happen overnight so it’s essential you are aware of what’s working and what’s not so you can maximise your social growth and increase the level of interaction.
Fine tuning your strategy will help bring in the type result which actually increases enquiries and helps growth – building your Social Strategy will take time but once you’ve got it perfected there’s no end to the possibilities it can offer.
But enough talk, more pictures! We’ve found this incredibly useful guide that can help you design the perfect social media strategy for your business in 2016!