Relationship building TRUMPS lead generation
In an age where marketing has transcended all preconceived notions and transformed from brand-centric to become customer-centric, a strategy that mainly consists of only generating new leads alone does not ensure business viability.
Now more than ever companies have to compete for attention, new clients and keeping current clients onboard. There are plenty of choices available today and doing it yourself has never been so easy or popular.
So what does a brand have to do to become a household name?
As mentioned above generating new leads can be hard and infeasible, so that cannot be it. The solution can be found in the new mode of marketing. Make customers come to you by building a relationship with them before you even meet them. Show them that if they follow your brand they will continuously get more than they paid for. This can come in the form of fun or informative content, videos, blogs and the feeling of pride a client gets when they share their amazing experience they had with your product with their friends. Take a page from apple’s playbook and make people feel exclusive and proud of using your products and services.
The infographic below shows you how your brand can start building relationships not just leads.