Building A Winning Digital Marketing Strategy: Workshop

by | Jul 12, 2016 | Marketing Strategy

Building a Digital Marketing Strategy is not the easiest thing in the world. It can take time and a lot of effort to define a brand voice not to mention the time and energy it takes to find the right tools to use.

As experienced digital marketers, we decided to build a workshop, specifically for business owners, in which we share our key learning’s around what works and what doesn’t when it comes to building a sound digital marketing strategy. Our goal for the workshop was to make it as easy as possible for any business owner to hit the ground running with a focused digital marketing strategy taking advantage of best practices.

During the workshop, we covered how to setup a positioning statement for your business to advertising on social media platforms with a great example of Julie the Cupcake Queen!

Here’s a high-level summary of what we presented and the slide decks!

  • Building a Positioning statement requires you to really understand your customer.
  • Creating a Brand Image that is consistent across multiple social media platforms.
  • Why you shouldn’t use the Facebook Boost Button.
  • Facebook Advertising and the brand new Canvas Feature.
  • Defining your ideal target customers and building a content strategy.
  • Big shout out to those who attended, who knows you could be the next Cupcake Queen.

Full Slide Decks:

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