The Periodic Table of Social Media Marketing
Social media is a science – nay it’s an art! Though it is really more of a science… We all remember those science classes where our teacher added potassium to water, or when they lit a stick of magnesium! It was beautiful; and it made us all want to burn stuff… Well your social media marketing strategy will be operating under the same basic principles. Get the active ingredients right, add some fire and voila! We are Midas Digital and we are a marketing agency based in Colchester. We aren’t scientists (not yet anyway) We are social media experts. We know how it all works and we know what businesses need to be doing in order to succeed.
Formulating an effective social media marketing strategy is time consuming. It takes a lot of research but above all, it takes energy. Not all social media platforms will help your business grow; you need to be selective in picking your platforms so that you can market an effective social media campaign. Below is our very own: Periodic Table of Social Media Platforms! And yes, this was home-made just for you. Aren’t we lovely?
These are the five most reactive elements in the periodic table of social media marketing. These are the ‘metals’ that when utilised correctly, can yield an undeniably impressive spike in organic interest and prospective conversion – this is what you want. There is nothing more disappointing than striking a match only to have the stick break. Well, which matches should you be using? Enter: your Midas Digital marketing team! We understand the science of social media and are therefore able to select the best elements for you and your business. As a Colchester based social media marketing agency we’ve heard “I have 90 posts going out this month but what exactly is the return?” too many times to count. Enough say we! Enough.
If you blanket the social media market with little to no scientific understanding of its inner workings, then you will not succeed. You need a chemical reaction:
This sort of formula will accelerate awareness, it will drive engagement but above all it will give you and your business a visible return on your investment. We are the scientific arbiters of your social media success! Just hand us the chemicals. That look in Mike’s eye? Yeah don’t worry about it, he just loves social media…
Before you write your formula you need to plan. This is very important. Write for your reader. What service are you providing and what service is this issue addressing? Your social media marketing strategy must be valuable. If it isn’t valuable, then what is the point of doing it? Once you have addressed the issue of direction and of value you can then move on to producing content that will resonate with your audience. The content must be interesting, and it must be unique but the most important thing is that it MUST be optimised for SEO. If it isn’t optimised for SEO then your social media marketing campaign won’t be reactive.
Your social media campaign is only as good as its least reactive component i.e. the content is only as good as its promotion, and vice versa. At Midas Digital we are social media marketing specialists and we are always improving our strategies. We keep up to date, we keep you in the loop, and we keep the really dangerous chemicals on the shelf where they belong! Unless we are feeling reckless…