CASE STUDY: ESSEX WIFI

How We Helped:

Responsive Website

 New Brand Design

Leaflet Design

Social Media

 

Lead Conversion Strategy

Facebook Advertising

Blogs

Google Adword Management

How We Helped:

Responsive Website

 New Brand Design

Leaflet Design

Social Media

Lead Conversion Strategy

Facebook Advertising

Blogs

Google Adword Management

How We Helped:

Responsive Website

 New Brand Design

Leaflet Design

Social Media

Lead Conversion Strategy

Facebook Advertising

Blogs

Google Adword Management

The Challenge.

Essex WiFi wanted us to build them a brand. They wanted a website, a logo, and then they wanted a marketing strategy that had longevity as well as reach.

Essex WiFi had a really strong business plan, but they needed marketers to make it happen.

As a sister of APC Solutions, the Essex WiFi team have an amazing breadth of experience, though the local waters of Essex are a far cry away from the industrial oceans that they are used to traversing!

So we made them a map, and drew them an X to their success!

  • Essex WiFi Case Study
    Responsive Website
  • Essex WiFi Case Study
    Leaflet Drops
  • Essex WiFi Case Study
    Logo Design
  • Essex WiFi Case Study
    Facebook ADs
  • Essex WiFi Case Study
    Google Adword Management

The Solution.

So we started where any good marketers would start: the brand. We designed their logo for them and soon after we started creating their website. Whilst our in-house developers were perfecting the site, our marketers were building a strong and actionable strategy. This included social media management, content marketing, complete SEO optimisation, paid for Google advertising as well as paid for social media advertising. We also designed a leaflet that was dropped in a specifically target area, this was coordinated with an online campaign, which resulted in a great deal of new leads, new customers and fantastic brand dissemination. With the consistent addition of new web pages and the evolution of a tried and tested marketing strategy, we know that the successes Essex WiFi have enjoyed will only multiply with time.

“Working with Midas has given us exactly what we were looking for, a completely different direction and perspective in our approach to marketing.  I would have needed to employ my own high end marketing team to have gained the same breadth of experience and knowledge I have received from Midas and that simply wasn’t an affordable option for us.  Outsourcing to such a dynamic and refreshing team for us was defiantly the right thing to do.”

The Result.

We had an amazing opportunity to help get a fledgling company off the ground and flying; and flying they are. As a result of our marketing Essex WiFi have seen leads sore and have been experiencing a strong interest not only in their services but in their brand as a unique entity. They have now expanded their infrastructure and are able to bring their services to a great deal more homes and businesses in the Essex area.

 

51.95%

Increase in page views 

33.51%

Total Conversion Rate in 13 Months